Now Coles aren't joining an exclusive club when it comes to social media mishaps. There seems to be more and more reports every week of companies and brands, large and small, suffering a social media bungle.
Many of these examples are gaining a lot of negative attention. Not only in the social media space but in traditional media too, which is certainly amplifying the issue in many cases.
With so much to learn from, how is it that a large company like Coles, with a very active social media presence can still make such simple mistakes? Like not responding to potentially damaging comments for more than two days....just because it is the weekend? Or, dare I say, deleting a comment or 4500?
What do you think is worse... Not responding to damaging comments promptly? or Deleting comments altogether?
